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Full-time Field Marketing Manager with Demand Generation

at Marrina Decisions in California

You will get an opportunity to work with one of the 'Best Companies to Work For in the World'. We are looking for a Field Marketing Manager with Demand Generation in the Mountain View, CA. The candidate must have 4+ years of experience in this field and will execute and contribute in growing regional Field Marketing Campaigns.

JOB DESCRIPTION

Field Marketing/Event Management:

- Execute event strategy

- Manage all aspects of events from planning to execution and completion

- Arrange all event logistics (determining location, event concept, catering, room bookings and reservation of tickets when required

- Ensure the most suitable partners are in attendance by managing the guest list process from the selection of invitees, confirmations, and ensuring a seamless connection between attendees and the sales/product teams

- Organize and manage team’s presence at industry events, ensuring standardized pitch decks are developed and utilized

- Ensure that events, workshops and webinars are contributing to support the annual business plan and goals

- Align with stakeholders across their businesses to ensure their needs and goals are being supported

- Drive efficiencies and continuous improvements across all aspects of events, workshops and webinars

- Carry out post-event analysis, reporting on ROI and making recommendations on improving future events

DEMAND GENERATION:

- Develop a strong understanding of customers' needs and build demand generation programs that best position the products and solutions in top targeted cities

- Drive scaled enterprise demand generation activities to acquire new accounts

- Deploy new customer acquisition programs aligned to horizontal and vertical solutions including events, outbound campaigns, and account-based marketing programs.

- Track and analyze the effectiveness of our marketing campaigns

- Assist in developing the regional marketing strategy and programs, working closely with Regional sales teams.

MUST HAVE

- More than 4 years of experience in Tradeshow or event management experience

- Enterprise experience, ideally with a Fortune 100 Company

- Must be able to communicate value efficiently, with excellent written and verbal communication skills

- Good understanding of Lead Generation and Demand Generation with some exposure to Account Based Marketing.

- Strong Project and Time Management ability

- Comfort with ambiguity, with the ability to be flexible, agile and quick to adapt

- Proven track record of success and professionalism

- Bachelor's degree



Reference : Field Marketing Manager with Demand Generation jobs


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Published at 05-05-2019
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