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Full-time Marketing Director

at self-publishingschool in California

If you’re reading this, you’re interested in the Marketing Director position at Self Publishing School (or maybe you know someone who would be a fit). This is a once and a lifetime opportunity for the right person.

You’ll have a front row seat (and major responsibility / autonomy) at one of the fastest growing companies in America (INC 5,000 the last 2 years in a row – #1,483 in 2019).

You’ll be on the leadership team reporting directly to me, Chandler Bolt. (click here for bio, click here for LinkedIn).

You’ll also have a $1M+ per year marketing budget to spend and an awesome team to work with.

Your mission (should you choose to accept it): help us scale from $6.3M to $20M+/year over the next 2 years.

It’s a big job with a lot of responsibility. Keep reading if you have what it takes to get the job done…


POSITION SUMMARY
This position is responsible for driving the economic engine at Self-Publishing School. Simply put, the purpose of this position is to reduce CTAC (cost to acquire customer) while also growing Self Publishing School’s revenue as fast as possible.

This is done by managing the growth channels at SPS (see chapters 10 & 11 in Extreme Revenue Growth) and the leaders of those channels. There are 2 main ways to drive revenue:

Filling up the sales team’s calendars with qualified appointments
Generating “non rep revenue” via marketing funnels
When the job is done correctly, our most profitable marketing channels at SPS are growing quickly…with a high focus on doing more of what’s working…thus reducing CTAC and growing revenue.

It’s the role of the Marketing Director to focus the team on growing the channels that are working, prune the channels / campaigns that aren’t working, and breed a culture of testing/innovation to sprout new marketing campaigns and channels.

All of these decisions are made by data and rigorous testing…NOT… “gut feel”. Trusting your gut (informed by conversations with customers) is great when coming up with new tests to run…not when making big decisions on how to allocate marketing budget. 🙂

You MUST be:

A great leader ready to lead a team
Ready to learn, be challenged, and grow a ton
Scrappy, and eager to get your hands dirty…working in the trenches with your team
A systems thinker and numbers based decision maker
An execution-oriented, results-based operator

NOTE: This position full-time and virtual. Meaning you can work from anywhere. The team here at SPS is located around the world, with the majority of us in North America. Preference for this position is someone working in the US or Canada.


DISQUALIFIERS: Please DO NOT apply to this position if you:

Have no interest in books (and using books to change people’s lives)
Aren’t willing to get your hands dirty / get in the weeds with marketing campaigns, implementation, etc
Have zero experience leading a team
If none of these things can be said of you, then please continue reading…


Requirements
At Self Publishing School, we value work ethic, coachability, and past results you’ve delivered significantly more than your degree (or lack thereof), GPA, etc.

Have you delivered results in a similar role in the past? If so, that’s what we’re looking for.

That being said, feel free to apply even if you don’t “tick the boxes” below. Just be sure to mention that in your application + why we should consider you.

Required:

You’ve run the marketing team for a company doing at least $3M/year (or were the right hand person)
More than 3 years of marketing experience
Ability to create & grow multiple marketing channels (and manage the leaders of those channels) in a way that drives down CTAC while also growing revenue
A visionary with a deep understanding of innovative online & offline marketing strategies and a proven track record of creating campaigns and initiatives that will drive down CTAC while increasing revenue.
A strong leader / executive who can lead a team
Thorough hands-on-keys experience building, implementing, and maintaining marketing campaigns and automated systems.
Preferred:

Experience running marketing for a company doing at least $20M+ in annual revenue (or the right hand for that person)
More than 6 years of marketing experience

Benefits
Yearly salary of $70,000 – $140,000; depending on qualification and experience.

Also includes the following benefits:

Top tier healthcare: your choice of high quality healthcare (for US-based full-time employees)
Bi-weekly house cleaning: get your house cleaned every two weeks, on the company! : )
Work remotely: save $5k/year in commuting costs and 100+ hrs each year (aka. 2 ½ extra weeks of “time off”)
Participation in the company profit share



ADDITIONAL INFORMATION:
Here is our blog: www.self-publishingschool.com/blog

Here is our main site: self-publishingschool.com

Think you’re a fit? Fill out the application below…

(We’ll be accepting applicants until December 3rd, 2019. Be sure to apply before then.)
Reference : Marketing Director jobs


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Published at 26-11-2019
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