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Full-time Martech Consultant

at Centraprise Global in Texas

Job Title: Martech Consultant

Location: Plano, TX

Duration: Contract

Client: Cognizant



Job Description::

Client is looking for is someone with BA skills, has done Technical
configurations and understands data. They are onboarding 2 Martech tools ?
Seismic and Marcom Central; hence this person needs to have technical
capabilities to go in and configure the tool. Domain experience and tool
knowledge is good to have but not mandatory ? what?s important is that he/she
is smart, a quick learner, is able to work cross functionally as there will be
multiple processes and teams/stakeholders involved and very important that
he/she has good interpersonal & communication skills.



Job Description

· Marketing automation technical subject matter expert, leveraging your depth
of experience to solve complex business problems in an B2B environment

· Leverage your technical expertise to lead the technical portion of marketing
automation projects, including integrating best-in-class products and platforms
(Adobe Experience platform, Marketo, Salesforce, etc.) to create the next
best-in-class digital marketing automation architecture

· Understand digital, social, and mobile marketing trends, utilize industry
best-practices to create and enhance our technology stack to create a
best-in-class data-driven Splatform

· Analyze and optimize demand generation programs, enhance nurture streams,
and improve lead scoring models / content curation and recommendation models

· Setup, integrate and configure multiple applications, perform business
analysis, data analysis and reporting, and provide business and technical
insights



Qualifications:

· Bachelors or Master?s degree in Information Systems or Technology-related
discipline

· 8+ years? experience in the technology aspects of Digital Marketing,
Marketing Automation, ABM, B2B demand generation, and Sales Enablement

· Strong understanding of one (or many) SaaS platforms such as Marketing
Automation (Marketo, Eloqua, Pardot / Salesforce Marketing Cloud), Sales
Enablement (Salesforce, Pega, Seismic), and Digital (Adobe Experience platform)

· Experience in demand generation, customer journey/lifecycle, lead
scoring/routing & nurture journeys, data integrations, 3rd party native
integrations and custom API integrations

· Intermediate to advanced analytical ability and hands-on knowledge of
analytics technologies and tools such as Alteryx, Tableau/Qlik, SQL, etc.

· Understands marketing, sales, customer/client experience domains and best
practices, a strategic thinker, able to solve complex problems and identify
insights and opportunities

· Proven success in an Agile, collaborative, and cross-team environment and be
able to drive/manage multiple projects simultaneously

· Learns and adapts quickly, excellent verbal and communication skills

· Financial services or regulated-industry background preferred


Reference : Martech Consultant jobs


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Published at 25-10-2020
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