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Job Title: CRM Executive
Job Summary:
We are seeking a CRM Executive – Sales to manage and optimize customer relationship management
(CRM) strategies to enhance sales performance, customer engagement, and retention. The ideal
candidate will be responsible for handling lead management, improving the sales pipeline, and
leveraging CRM tools to drive revenue growth. This role requires strong analytical skills, expertise in
CRM systems, and a sales-driven mind set.
Key Responsibilities:
CRM System Management & Optimization:
• Maintain and manage the CRM system, ensuring accurate data entry and customer
segmentation.
• Optimize CRM workflows to streamline sales processes and improve team efficiency.
• Make outbound calls to potential customers to promote products/services.
Sales & Lead Management:
• Track and manage sales leads, ensuring timely follow-ups and conversions.
• Develop and execute lead nurturing strategies to improve customer acquisition and retention.
• Work closely with the sales team to enhance the sales pipeline and improve customer
interactions.
• Maintain a database of customer information and update records as needed.
Customer Engagement & Retention:
• Implement personalized customer communication strategies to drive engagement and loyalty.
• Use data insights to tailor offers, promotions, and follow-up activities.
• Monitor customer feedback and take proactive steps to enhance satisfaction and retention.
Data Analysis & Reporting:
• Analyse sales performance and CRM data to identify trends and opportunities.
• Generate reports on customer interactions, lead conversion rates, and overall CRM
effectiveness.
• Provide data-driven recommendations to improve sales and customer relationship strategies.
Collaboration & Cross-functional Coordination:
• Work with marketing teams to develop targeted sales campaigns and promotions.
• Coordinate with customer support teams to ensure seamless communication and issue
resolution.
• Train sales teams on CRM best practices and effective customer engagement strategies.
Qualifications & Skills:
• Bachelor’s degree
• 2+ years of experience in CRM management, sales, or business development.
• Proficiency in CRM platforms such as Salesforce, Hub Spot, Zoho, or Microsoft Dynamics.
• Strong analytical skills with experience in data-driven sales strategies.
• Excellent communication, negotiation, and problem-solving abilities.
• Ability to work in a fast-paced sales environment and meet targets.
Preferred Skills:
• Experience in B2B or B2C sales, depending on the industry focus.
• Knowledge of sales automation tools and lead scoring techniques.
• Familiarity with email marketing, customer segmentation, and A/B testing.
Reference : CRM Executive jobs

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Published at 23-03-2025
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