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Job Description

Strategize, execute, monitor and manage the company’s digital marketing campaigns across multiple platforms
Oversee growth in performance to meet the business goals and strategies
Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired returns
Manage a test and learn strategy across traffic to drive insight into brand traffic behavior
Plan and optimize landing page testing
Report on key performance indicators and lead generation initiatives
Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing
Deliver profitable pay-per-click advertising (PPC) campaigns across multiple ad networks, including Google Ads, Microsoft Ads and Paid social advertising
Use data analytics to measure, analyze and report on campaign performance
Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance


Job Qualifications
Bachelor’s degree in marketing, mass communication or digital communications
Performance marketing experience is an advantage
Hands-on experience in creating/executing successful multi-platform digital marketing/media campaigns
Strong working knowledge of social media, digital ad inventory and mobile behaviors/opportunities
Creative copywriting experience and visual design skills is an advantage
Good verbal and written communication skills in English and Mandarin
Willing to work on-site in Bataan
Willing to relocate in the Philippines
Reference : PERFORMANCE MARKETING SPECIALIST jobs

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Published at 28-09-2023
Viewed: 63 times