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We are seeking a skilled Media Buyer & Planner to source and purchase a variety of advertising space aimed at digital, performance-based products. As a media buyer, you will be required to analyze and interpret data analytics, determine the optimal medium and placement for marketing campaigns, and negotiate and procure the desired advertising space and media slots.

To ensure success in the role, you should possess a good understanding of marketing principles and a strong ability for interpreting analytics. A top-notch media buyer should be highly persuasive and secure advertising space that ensures the maximum reach and ROID of clients' campaigns.

YOUR MAIN DUTIES:
- Plan, conceptualize, setup, optimize and scale paid media campaigns and budgets using i.e. DSPs, Google, SM and other media buying platforms with the main emphasis on Mobile apps and VAS products
- Perform regular performance checks and bidding optimizations of the active campaigns
- Conduct regular A/B split tests to determine the best performing banners, pre-landers, landing pages and maximize ROI
- Review new content submissions (landing page copy etc.) and provide feedback if changes need to be made before testing
- Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements
- Develop advertising strategies and campaigns with product and marketing teams to most effectively reach out to the desired audience and present audience data and advertising proposals to stakeholders for feedback
- Coordinate and oversee the development and launch of campaigns
- Manage budgets and monitor campaigns' costs and ROI metrics
- Create weekly and monthly management reports showcasing the most critical campaign metrics i.e.: views, CTRs, engagements, customer conversion rates, revenues, profits etc
- Monitor audience and media trends, practices, and new technologies

YOUR ATTRIBUTES:
- Fluent written and spoken English
- High level of accuracy and strong attention to detail
- 2+ years of proven work experience as a performance driven media buyer, preferably with mobile content or leadgen based products
- Deep experience with DSPs, Search Marketing, Programmatic advertising, performance based advertising, Google Search. Knowing how to start, optimize and scale “disruptive” ad formats is a must
- Strong mathematical and analytical skills. An analytical approach to working with the numbers behind campaign performance
- Ability to use spreadsheets to create reports, analyze data and drive strategic and tactical decisions
- Proficient at managing multiple accounts and able to organize, prioritize and structure workload

WHAT WE OFFER:
- A workplace with high energy, flat hierarchy, positive attitude, and growth you would expect from a startup coupled with all of the security of an established company
- Flexible work life balance
- Opportunity to travel and work from a variety of office locations
- Competitive remuneration package (base + bonus component)
- Individual tailor-made career progression plan
- Multitude of employee training programs & team-building activities
Reference : Media Buyer & Planner (remotely with mVAS knowledge) jobs

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Published at 17-10-2023
Viewed: 43 times