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Full-time IM EMEA - Field Marketing Manager – Germany

at BNY Mellon in Hessen

Job Description
Job Purpose:
Responsibility for developing marketing programs to target prospects and clients directly or through channel partners operating within region in support of generating new demand and retaining and developing existing clients. To deliver on this mandate, the role must work closely with central marketing functions as well as forming a close strategic alignment to regional Sales. The role involves understanding of the distribution channels in this region (institutional, wholesale and retail) in order to define a robust marketing and communications plan.

The role also involves building a network of marketing contacts within the wholesale segment that enables joint strategic marketing campaigns with the regions key Distributors (Saving banks, Banks, Fund supermarkets, etc). In addition, the role includes responsibility for the ultimate delivery of all elements of the marketing mix to the audiences identified.

Responsibilities:

Promote a strong market orientation and influence strategy formulation in the designated markets to further penetrate, capture and maintain position in identified key market segments
To ensure that BNY Mellon IM EMEA is kept abreast of competitor activity and market developments in Germany
Partner with central marketing functions to share local insights and requirements and to embed centrally developed campaigns, content and utilisation of central execution services into plans
Build co-marketing plans with central functions in support of revenue targets to target prospects, accounts, and/or partners directly operating within that region. Driving engagement with local buyers to inform and influence their buying decisions
Create channel marketing plans that help local Sales achieve a healthy pipeline
Plan and manage local annual budgets in line with business requirements working with Marketing Operations. Ensure that the elements of the marketing mix required to implement the marketing plan are employed in the most efficient manner and that agreed deliverables are delivered according to the defined scheduled.
Contribute towards the overall development of the company’s brand and visual identity and local brand awareness/ execution, ensuring compliance with the brand guidelines
Establish and strengthen relationships with identified key Distributors through the development of joint marketing initiatives (program localization) and/or sales campaigns. Understanding their needs and requirements for localization.
Identify key accounts with Sales to provide Account Based Marketing – appropriate tailored marketing solutions to key clients.
Orchestrate client/prospect journeys for the region utilising centrally developed campaigns & templates for web pages, emails, content etc. combined with regional developed assets / events.
Utilise central execution services to improve sophistication, consistency and capacity of engagement campaigns (Pune, central support)
Develop targeted direct marketing communications (regular and ad hoc) and manage the local sales support team to ensure implementation. In doing so, formulate ways to increasingly tie all e-communications to country dedicated websites that will allow promotion of BNY Mellon IM EMEA and its products whilst increasing website traffic
Lead the localization of all marketing materials, assets and programs required for the designated markets and oversee their review and update ensuring their relevancy for the market
Monitor and evaluate the effectiveness of all marketing activities. In addition, evaluate activities and identify improvements using data driven methods and making use of centrally developed reports and dashboards.
Establish and agree compliance processes involving the approval of all local marketing activities and ensure that the agreed procedure is followed and re-visited if needed on an annual basis
Establish and track lead generation metrics with marketing centres of excellence and promote the adoption of lead management processes with local partners
Work as part of the Marketing team and contribute towards making internal and external processes flow smoothly and efficiently
Keep sales, client services and sales support personnel fully informed of all marketing developments affecting the regions at all times.
Local event management utilising central even management support, asset and program templates
Generic Management Responsibilities:

General

Provide accurate and appropriate management information to Senior Management.
Comply with all corporate policies relevant to the functions managed including Health and Safety Policy.
Financial

Manage any delegated budget in a manner that will best serve LOB’s best interests and provide the Finance Department with monthly tracking and projection information.
Compliance

Be aware of current regulatory and legal obligations of the function managed.
Report any suspected breaches to the Compliance or Legal departments, as appropriate, immediately on discovery.
Risk Management

Monitor, document and report business risks and internal controls of the function managed, alerting Senior Management immediately of any significant changes.
Business Continuity

Maintain and test a current and effective continuity plan to ensure an appropriate response to any disruption to systems, information services, communications and office facilities.
Staff (if appropriate)

Provide clear direction and leadership to teams managed.
Set professional example to staff.
Supports and encourage staff development, objective setting and appraisal.
Ensure adequate succession plans are in place for the functions managed.
Person Specification:

Core Competencies:

Building Organizational Talent
Change Leadership
Client Orientation
Developing Partnerships
Driving Execution
Operational Decision Making
Global Acumen
German language
Fluent written and spoken Business English
People Management Competencies:

Attracting & Retaining Organisational Talent
Developing & Coaching Others
Managing for Results


Job Specific Competencies

Need to be professional and confident
Must have drive and enthusiasm
Need to be data driven and digitally savvy
Ability to manage multiple priorities and tasks
Technical Skills, Knowledge, Systems Knowledge

Thorough knowledge of BNY Mellon’s asset management products
Knowledge of asset management industry
Academic/Professional Qualifications (or equivalent qualifiers)

Degree level education or equivalent preferred
Reference : IM EMEA - Field Marketing Manager – Germany jobs


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Published at 18-06-2022
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